BS Digital Marketing

At Riphah International University, Sahiwal Campus, the BS Digital Marketing program empowers students with cutting-edge skills in online marketing, social media management, e-commerce, data analytics, and brand strategy. Our curriculum is carefully designed to combine business fundamentals with digital innovations, preparing graduates to thrive in today’s competitive global marketplace. Through projects, case studies, and real-world simulations, students gain practical experience in designing, implementing, and managing effective digital marketing campaigns. The program develops not only technical expertise but also creativity, critical thinking, and entrepreneurial skills, enabling graduates to pursue diverse career opportunities in business and digital industries.

Applicants must have completed Intermediate (HSSC) or equivalent with at least 50% marks from a recognized board. Students from any discipline are eligible to apply.

Admission to the BS Digital Marketing program is based on:

• 60% weightage – Academic qualifications.
• 40% weightage – Admission test/interview